Digital Asset Management (DAM) systems are not limited to one use. It’s a diverse tool that can be used for one specific purpose or various purposes. Depending on the state of your photo/video/document library and what your challenges are, each DAM offers many solutions to common problems. They might even be problems that you didn’t even know you had! Here are 10 different ways to utilize a Digital Asset Management system:
If your IT department is on your back about how much space your department is using on the internal server or hard-drives are piling up beside your desk, a DAM could be your solution. Most asset management systems are cloud-based, so you can access the content from anywhere at anytime. You’ll no longer have to keep all of your digital files internally, they’ll be easily accessible and available.
Are your files stored on your computer, your co-workers computer, in your email, on a hard-drive and on the company server? Does it take more than one minute to find a file? In this case, the ability search and find files in seconds may win you a huge advantage. DAMs have various ways of organizing and classifying assets to make them easily searchable. Plus, storing your files in one central hub opposed to multiple locations will save you hours of wasted time.
- Media Requests
Depending on the nature of your business, fulfilling media requests can be big time suck. Opportunities can also be missed by not meeting requests in time or not having access to the best content. Implementing a DAM is a great way to streamline media requests that can result in increased coverage
If years and years of digital files have been piling up, they become more of a burden than anything else. Keep them safe and secure on a DAM. They’ll be out of your hair, but you’ll know exactly where they are should you need to access them.
- Brand Control
When files are stored in various places, it’s difficult to keep track of what’s floating around. Not everyone in your organization cares if the content they are sending out and using is on-brand. By making it easy for everyone to access the approved, on-brand files, it keeps your brand assets in check. Instead of scouring their computer for an image they need (that’s probably outdated), they’ll search the centralized DAM with access to the most up-to-date content.
Keeping your assets on a server or hard-drive is pretty standard for most organizations, but do you have a backup? What happens if the server crashes or the hard-drives get lost? Most asset management solutions keep, not only, one backup of your content, but multiple backups. They are experts in the field, so using an outside source to store your assets is a dependable way of keeping your assets safe and secure.
- Copyright Control
When managing thousands of assets from various photographers, copyright and usage rights are a major concern. How do you guarantee the proper rights are in place and effectively communicated to anyone downloading the file? A DAM of course! You can make sure that not only the proper copyright/usage rights are attached to each asset, but you can also restrict certain assets to specific user groups.
- Sharing/Distribution Tool
Fulfilling requests for specific files is an everyday task. Not just when it comes to media, but partners, agencies, employees, etc. In cases where you don’t want someone to access your full asset library, most DAMs have plenty of tools within the system to make sharing easy. Barberstock has Collections, which can be shared internally or externally via a link. There is no limit to the size or number of files in a Collection, so it’s ideal for sending those large video files.
If you’re building an asset library from external sources such as photographers, partners, and agencies, a DAM can help facilitate this process. The conventional method is to have those people send you the files directly, then filtering through and placing them in the appropriate spot. Alternatively, the efficient way is to have them upload directly to your DAM where you can review and approve the files. Plus, they’ll be able to add their own metadata, which saves you an extra step.
- Reporting & Insights
Last but not least – reporting! Find out who is downloading, what the most popular downloads are and what people are searching for. These insights can help improve your content (read Using DAM Analytics to Improve Visual Content), identify downloads by user group (media, partners) and even demonstrate the overall ROI on your DAM.