The Power of The Influencer in Destination Marketing

Throughout history, there have been many influential icons. These are people who have changed the world politically, socially and artistically through their life-long efforts and passions. In our modern era, however, ‘influencers’ have a slightly different purpose, though some of the principles are still the same.

DMO Facebook Outlook 2017: The Platform Adopts a Gamut of Features to Compete Against Rivals

 

While Facebook isn’t the newest or hottest social media platform around anymore, it certainly remains one of the strongest. In fact, their latest earnings report revealed $7.01 billion in revenue during Q3 of 2016 and 1.79 billion monthly users—that’s a 16% increase from Q3 in 2015.

With those kinds of numbers, it’s safe to say that Mark Zuckerberg’s brainchild has staying power, and will not be disappearing anytime soon. One of the reasons this brand has remained strong is because it predicts the future of social media, and innovates with the competition at breakneck speed (that, and they buy-up the competition, as has been the case with their acquisitions of Instagram, WhatsApp, Oculus Vr and dozens more).

So, for instance, the brand’s trending news feature competes with Twitter’s trending features. Similarly, they are testing out new avenues to compete with Snapchat—in particular, disappearing messages and filter lenses. The innovations keep coming with this company, and they spell new opportunities for DMOs looking to get creative with their Facebook campaigns.

DAM 101: 5 Ways Digital Asset Management Can Help You

Digital Asset Management (DAM) is a booming industry in our age of endless content. The solution combines cutting-edge software and high-touch personalized services to help companies completely organize and manage every piece of digital content they possess (from documents and photos to videos and music). It is gaining traction with all businesses worldwide because everyone now uses an abundance of high quality (aka: space-eating) content for their marketing initiatives, and many brands are realizing they can’t track, tidy and manage it all.

Destination Marketing Goes Mobile-First

 

It’s safe to say that communication standards for the average traveller have changed dramatically over the past few years. No longer do TV or print ads reign supreme, and neither do lengthy phone calls with travel agents. Instead, a large percentage of consumers are using their smart phones to research, compare and book their vacations, which is why adopting a mobile-first strategy is imperative if you want your destination to succeed. Not sure why mobile-first strategies are important? Here are a few facts that you might find interesting: