In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips.
We’re excited to announce our latest new feature, which will not only save you time by skipping the agonizing and tedious process of entering keywords manually, but also eliminates human errors such as repetition, typos and spelling mistakes. Visual Recognition does exactly this.
Technology now lets us create exceptional video experiences on a budget
Video content is an essential component of digital marketing in our modern day. In fact, Hubspot found that “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.” They also found that video content was 43% more memorable when compared to images, which garnered 36%.
The buzz around 360-degree video has been around for a few years now. In particular, 2016 saw YouTube announce its support of the technology, with other heavyweights, such as Facebook and Google Photos following suit shortly thereafter.