The Dos & Don’ts of Using B-Roll Footage

 

In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips.

How to Shoot High-Quality Videos with Your Smartphone

 

Technology now lets us create exceptional video experiences on a budget

Video content is an essential component of digital marketing in our modern day. In fact, Hubspot found that “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.” They also found that video content was 43% more memorable when compared to images, which garnered 36%.