Digital Asset Management (DAM) is a booming industry in our age of endless content. The solution combines cutting-edge software and high-touch personalized services to help companies completely organize and manage every piece of digital content they possess (from documents and photos to videos and music). It is gaining traction with all businesses worldwide because everyone now uses an abundance of high quality (aka: space-eating) content for their marketing initiatives, and many brands are realizing they can’t track, tidy and manage it all.
It’s safe to say that communication standards for the average traveller have changed dramatically over the past few years. No longer do TV or print ads reign supreme, and neither do lengthy phone calls with travel agents. Instead, a large percentage of consumers are using their smart phones to research, compare and book their vacations, which is why adopting a mobile-first strategy is imperative if you want your destination to succeed. Not sure why mobile-first strategies are important? Here are a few facts that you might find interesting:
On March 2, Snapchat made its IPO at $24 a share, putting the company’s market capitalization at roughly $33 billion dollars—not bad for an app that first appeared in 2011. Snapchat is another booming success story from a young gang of entrepreneurs (Evan Spiegel, the brand’s CEO, is only 26-years-old) who have capitalized on a shifting digital landscape—one that marketers need to pay attention to, lest they become outdated and irrelevant with the times. If you’re a DMO, or are in marketing in general, here are a few reasons why the app’s IPO should be important to you:
Photos and videos are your top marketing assets in today’s online, visual-focused world. As a marketer, you’re likely using the typical distribution channels to push out and track your visual content – social media, email, website, blog. Have you considered integrating your digital asset management (DAM) system into your content marketing strategy? Your DAM does essentially house all of your visual assets. Not sure how? Here’s how to use your digital asset management system to leverage your visual content:
In part one of our 2017 Destination Marketing Trends & Predictions blog series, we discussed the rise of big data and virtual reality in travel and tourism for the coming year. Part 2 unveils several other strategies gaining traction, such as last-chance tourism, pared-down destination experiences and multi-channel campaigns.