In part one of our 2017 Destination Marketing Trends & Predictions blog series, we discussed the rise of big data and virtual reality in travel and tourism for the coming year. Part 2 unveils several other strategies gaining traction, such as last-chance tourism, pared-down destination experiences and multi-channel campaigns.
A new year is here and that means new trends and predictions in the travel and tourism industry. For those who work in destination marketing, 2017 holds a fascinating mix of old and new marketing strategies to create effective campaigns that captivate, convert and innovate. From virtual reality tours to “last chance” tourism, the gamut of trends for DMOs is vast and diverse, giving marketers the chance to look at their locations from different angles while amping up their technological capabilities. Here are Barberstock’s top picks for 2017 Destination Marketing trends and predictions in part 1 of our 2 part series:
Visual content is becoming the foundation of marketing. From the creation to distribution, marketing teams are focusing in on developing quality pieces of visual content to promote their brand. Although more traditional means of marketing such as print and blogs are not dead, the shift towards visuals is too prominent to ignore. Just look at the statistics.
- In 2016, 53% of marketers say that 91 to 100% of the content they’ve published contained visuals.
- From 2015 to 2016, the use of visual content increased by 130%.
We can dish out the stats all day, but what does it all mean? The increase of visual content on the web means that there is more competition to get your visuals seen. Each photo, video or infographic needs to be well-planned with an end goal – it could be comments, shares, website clicks or likes. The strategy and intent behind each piece of visual content will be key in 2017. Let’s take a look at more visual content statistics and what they mean for your marketing strategy.
Getting organized often tops the list of New Year’s resolutions. In fact, it was the second most popular resolution, only falling behind losing weight. When you think of getting organized, what first comes to mind is your house, your desk or even more general – your life. But what about your digital life? We live in a digital era where we spend a majority of our time on our computers or mobile devices. Don’t they deserve the same attention? If working on a computer is part of your job, you know it’s easy to let things get out of control. From duplicate files to maxed out storage, it’s essential to consistently spend time organizing. Not quite there and not sure where to start? Here are a few ways to better organize your computer:
Travel blogs can be lucrative assets for destination marketing campaigns or websites. Able to increase traffic, readership and even ROI, they have many benefits that destination marketers can harness in today’s online world. Not sure what benefits a travel blog can bring to your destination? See our list below: