Barberstock 5.0 Is Coming!

Our team has been working fast and furiously for the last six months to bring you the latest and greatest version of Barberstock. Scheduled for an April 2015 release date, our clients told us what they wanted, and we listened. We’ve enhanced many of our existing features, plus added some new ones. Here’s a sneak preview of what you can look forward to: Read More

5 Ways to Break Through Content Clutter

People are inundated with online content. With more than four billion posts shared on Facebook daily and up to 340 million tweets per day on Twitter, how much content are people actually absorbing? Not much. Joe Pulizzi, founder of the Content Marketing Institute, states, “almost 90% of marketers are using some sort of content marketing approach, and just 38% of those marketers are effective.” If you’re putting effort into your content strategy, don’t let it get lost in the crowd. Here are 5 ways to break through content clutter: Read More

The Power of Photography in Destination Marketing

Photography typically isn’t the first thing that comes to mind when thinking of marketing. Yes, marketing is a broad term that encompasses many elements, but when you break it down, what is the foundation of marketing – specifically destination marketing? Photography plays an integral part of that foundation. A single photo holds a lot of power. A single photo can make or break a marketing campaign, website, or advertisement. As a destination marketer, if photography isn’t top of mind, it needs to be. Here’s why: Read More

Why Digital Asset Management Should Be Part Of Your Content Marketing Plan

As we enter a new year, fresh trends, strategies, and ideas begin to emerge. How do you top your numbers from last year? How can your brand get more exposure? Content marketing isn’t a new concept, but it’s one that simply cannot be ignored. 75% of companies place strengthening digital marketing content as the top digital marketing priority. Is digital asset management in that strategy? Read More

Barberstock’s Top 5 Highlights of 2014

Another year comes to an end, and you know what that means….’best of’ lists! We felt the need to jump on this bandwagon and share our ‘best of’ moments of the past 12 months. 2014 has been a groundbreaking year for Barberstock, so without further ado, here are our top 5 highlights: Read More

The Top 10 Destinations to Celebrate the Holidays

The holidays are here! You know what that means – shopping, holiday parties, wrapping gifts, decorating trees, family gatherings, and…stress. You may love the spirit of the season, but not necessarily in your hometown. Whether you want to soak in the sun, snuggle up in the snow, or browse the shops, there are many places to go to feel the holiday cheer. Here’s our list of the top 10 North American destinations to celebrate the holidays: Read More

B-Roll at its Best

As video gradually becomes more necessary in destination marketing, b-roll is a must. The b-roll might serve as the primary visual in the video or support the main concept; either way, this footage will enhance the story your telling. If landscape and city scene b-roll is the star of the show, it needs to draw the viewer in and keep them there. If it’s supplementary, it’s equally important, as there is less of an opportunity to showcase these visuals. When it comes down to it, b-roll can make or break a video – be sure to plan ahead, think outside the box, and determine your objectives. Here are a few considerations when shooting and using b-roll: Read More

The 3 Pillars of Content Marketing

At the beginning of the year, 57% of marketers reported custom content marketing was their top marketing priority for 2014. We can only imagine how much that number has grown since then. Content is all the rage in marketing world, and it’s easy to see why. Not only are people spending more time on the Internet sharing and ingesting content, but traditional push marketing strategies are now becoming less effective. Some of the top companies are generating hundreds of pieces of content each day. That’s right – each day.

From images to video, blogs to memes, content is taking over the online space. As a marketer, if you don’t have a content strategy in place, you’re falling behind. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. These numbers alone should get those content wheels spinning. The strategy is just the starting point, or first pillar of content marketing. You need more then just one pillar to create a solid foundation. Here are the three pillars of content marketing: Read More