Barberstock’s Top 5 Highlights of 2014

Another year comes to an end, and you know what that means….’best of’ lists! We felt the need to jump on this bandwagon and share our ‘best of’ moments of the past 12 months. 2014 has been a groundbreaking year for Barberstock, so without further ado, here are our top 5 highlights: Read More

The Top 10 Destinations to Celebrate the Holidays

The holidays are here! You know what that means – shopping, holiday parties, wrapping gifts, decorating trees, family gatherings, and…stress. You may love the spirit of the season, but not necessarily in your hometown. Whether you want to soak in the sun, snuggle up in the snow, or browse the shops, there are many places to go to feel the holiday cheer. Here’s our list of the top 10 North American destinations to celebrate the holidays: Read More

B-Roll at its Best

As video gradually becomes more necessary in destination marketing, b-roll is a must. The b-roll might serve as the primary visual in the video or support the main concept; either way, this footage will enhance the story your telling. If landscape and city scene b-roll is the star of the show, it needs to draw the viewer in and keep them there. If it’s supplementary, it’s equally important, as there is less of an opportunity to showcase these visuals. When it comes down to it, b-roll can make or break a video – be sure to plan ahead, think outside the box, and determine your objectives. Here are a few considerations when shooting and using b-roll: Read More

The 3 Pillars of Content Marketing

At the beginning of the year, 57% of marketers reported custom content marketing was their top marketing priority for 2014. We can only imagine how much that number has grown since then. Content is all the rage in marketing world, and it’s easy to see why. Not only are people spending more time on the Internet sharing and ingesting content, but traditional push marketing strategies are now becoming less effective. Some of the top companies are generating hundreds of pieces of content each day. That’s right – each day.

From images to video, blogs to memes, content is taking over the online space. As a marketer, if you don’t have a content strategy in place, you’re falling behind. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. These numbers alone should get those content wheels spinning. The strategy is just the starting point, or first pillar of content marketing. You need more then just one pillar to create a solid foundation. Here are the three pillars of content marketing: Read More

User-Generated Content in Destination Marketing – Part 1

If you told marketers 10 years ago that one of the top marketing strategies would be to generate content from the public, they would have told you that you were crazy. That would mean they are no longer in control of the content that’s created about their brand. Crazy, right? Today, user-generated content, or UGC as it’s commonly referred to, is at the forefront of most social media minds. In destination marketing, UGC isn’t just a strategy, it’s a necessity. So, why are destinations easing up on the reigns and leaving it up to visitors and locals to produce content? Here are just a few reasons: Read More

Great Destination Videos for Less

Barberstock’s President, Anthony Bocquentin, had the pleasure of speaking at last week’s E-Tourism Summit in San Francisco. He took the stage to tackle the topic of destination videos and how to make them for less. If you weren’t in attendance, you’re in luck – here’s a summary of his presentation. Read More

Implementing a Digital Asset Management System – Infographic

Entering the world of Digital Asset Management can be a bit intimidating. For most, it’s a new, unchartered territory that brings in a flood of questions. Once you’ve selected your DAM system, the implementation is the next major undertaking. Although there are numerous DAM options, we’ll stick to what we know best – Barberstock. To us, the implementation in the fun part! What better way to demonstrate the steps then by infographic (who doesn’t love an infographic?): Read More

Taking Aerial Photography To New Heights

Aerial photography is a must in destination marketing. What better way to showoff the vast landscapes and brilliance of the city lights. It not only gives a unique perspective, but also can leave an impactful and powerful impression on your audience.

The first aerial photo was taken back in 1858. Ballonist, Gaspard-Felix Tournachon, took flight in his hot air balloon and snapped shots of Paris, France from above. As aerial photography advanced, kites, blimps, and even parachutes were used to reach new heights. It wasn’t until 1909 the first camera was mounted to an aircraft, becoming the most common aerial technique. Read More

Organizing your Digital Asset Library

Finally, all of your images, videos, and documents are in one central library…now what? Organization is next up to bat! By filtering through your assets and arranging, classifying and categorizing, you’ll create a fully functional library tailored to your specific needs. Sure, it may take a bit of time, but the long-term outcome is well worth it. You’ll know exactly where your assets are, how to find them, and who has access to them.

At Barberstock, it’s our goal to make the organization process as simple as possible for our clients. We provide a number of features to help facilitate this step. Use them all, or none at all. It’s completely up to you how comprehensive you want your platform to be. Here are the top Barberstock features to help organize your digital asset library: Read More