Maximizing the Effectiveness of Your Photo Library

One of the most effective tools when trying to market your destination, or most products for that matter, is photos. They are the face of your destination and are the best way to draw visitors in.  If they like what they see, they’re coming your way. But if they don’t, they’ll head in the other direction. Getting the shots and assembling your photo library is just the tip of the iceberg – it doesn’t stop there. Using your photos to their full potential goes beyond just having them. You need to make sure the right people see your photos, that they stay up-to-date, that they are easy to find, and that you have a diverse selection to choose from. It’s an ongoing process that will pay off in the long run. Here are a few pointers on maximizing the effectiveness of your photo library. Read More

Digital Asset Management. Simplified.

Digital Asset Management – it sounds a little intimidating and technical, right? Actually, it’s quite simple. Wikipedia defines Digital Asset Management as ‘management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets’. That’s way more complicated than it needs to be. Let us break it down for you. Digital Asset Management is taking your assets, organizing them, then putting them onto a platform so they can be easily downloaded. What are assets? We thought you would never ask. An asset is your content, your media – a file, an image, a video. But remember this is Digital Asset Management, so it’s got to be digital. Read More