The Do’s & Don’ts of Instagram in Destination Marketing

Let’s start with the facts. Instagram has over 200 million active users, 20 billion photos have been shared on the platform in total, and 1.6 billion likes and 60 million photos are shared every day. It’s no secret that Instagram is one of the fastest growing channels in social media today.

Instagram can be a powerful marketing tool for most organizations. If used correctly that is. This especially rings true for tourism organizations. In destination marketing, you want people to see your destination. To see everything it has to offer, and from different perspectives – the locals, the tourists, the assorted generations. Instagram provides the ideal platform to do this. Plus, visual content is one of the most effective tools to break through the online clutter (read Why Visual Content Rules It All). Read More

Why Visual Content Rules It All

Content. Content is the buzzword taking the Internet by storm – content strategies, content marketing, content is king. We firmly agree that content is the way to a consumer’s heart, but even more so is visual content. Don’t get us wrong, we’re still big supporters of articles, blogs, and whitepapers (or we wouldn’t be writing this!), but who’s got time for that? People are busy. People want information and they want it fast.  After all, the average attention span has dropped from 12 seconds in 2000 to 8 seconds. To give you an idea of what you’re working with, a goldfish has the attention span of 9 seconds. Visual content gives the people what they want. It delivers messages in one tightly bundled package. Visual content isn’t only photos; it’s videos, infographics, memes, GIF’s, presentations. Visual content is dominating the online space. Still having a tough time letting go of those words? Here are some reasons why you need to take the plunge into visual content. Read More

The Most Memorable Tourism Marketing Campaigns of All Time

Marketing is an essential part of every tourism organization. How you market your destination will leave a lasting impression on the public – that’s the goal at least! There have been a number of tourism marketing campaigns that have certainly left an impression on us. Some that have coined token phrases and have paved the way for other tourism organizations. Here are some of the most memorable tourism marketing campaigns of all time….well, according to Barberstock that is. Read More

Maximizing the Effectiveness of Your Photo Library

One of the most effective tools when trying to market your destination, or most products for that matter, is photos. They are the face of your destination and are the best way to draw visitors in.  If they like what they see, they’re coming your way. But if they don’t, they’ll head in the other direction. Getting the shots and assembling your photo library is just the tip of the iceberg – it doesn’t stop there. Using your photos to their full potential goes beyond just having them. You need to make sure the right people see your photos, that they stay up-to-date, that they are easy to find, and that you have a diverse selection to choose from. It’s an ongoing process that will pay off in the long run. Here are a few pointers on maximizing the effectiveness of your photo library. Read More

Digital Asset Management. Simplified.

Digital Asset Management – it sounds a little intimidating and technical, right? Actually, it’s quite simple. Wikipedia defines Digital Asset Management as ‘management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets’. That’s way more complicated than it needs to be. Let us break it down for you. Digital Asset Management is taking your assets, organizing them, then putting them onto a platform so they can be easily downloaded. What are assets? We thought you would never ask. An asset is your content, your media – a file, an image, a video. But remember this is Digital Asset Management, so it’s got to be digital. Read More