The Barberstock team attended the Simpleview Summit earlier this month in Scottsdale, Arizona. We had such a great time, we wanted to share some of our highlights! Read More
In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips. Read More
We’re excited to announce our latest new feature, which will not only save you time by skipping the agonizing and tedious process of entering keywords manually, but also eliminates human errors such as repetition, typos and spelling mistakes. Visual Recognition does exactly this. Read More
Technology now lets us create exceptional video experiences on a budget
Video content is an essential component of digital marketing in our modern day. In fact, Hubspot found that “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.” They also found that video content was 43% more memorable when compared to images, which garnered 36%. Read More
Team Barberstock recently visited Spokane, Washington while attending DMA West’s Annual Tech Summit.
Thought to mean “Children of the Sun” or “Sun People”, Spokane is the second most populous city in Washington, and is located at the very heart of the Inland Northwest / Inland Empire region of the USA.
Here are some highlights from our time in the Lilac City:
In an earlier post, Top 5 Destination Marketing Trends and Tips for 2018, we discussed the rise of sustainable tourism in 2018. In this week’s blog, we will find out how sustainable tourism benefits DMOs specifically. From strengthening a destination’s local growth and economic development to preventing environmental decay of popular tourist sites, there are many reasons to promote this up-and-coming, do-good style of tourism. Read More
Perhaps one of the most well-known ‘rules’ in photography, the ‘Rule of Thirds’ is all about creating well balanced, interesting shots through the use of a compositional technique that resembles a ‘tic-tac-toe’ grid.
Some photographers swear by this technique, others love to break it often (and intentionally), and yet others consider it to be a complete myth. Possibly due to it’s simplicity. Whatever you might make of it, it’s definitely a ‘rule’ worth knowing about. Even if you choose to break or forsake it!
Our latest feature is for clients that want to enhance their Barberstock library’s ‘download workflow’, with a little more control over who is downloading their digital assets, and for what reason.
Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?
After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog. Read More