The Dos & Don’ts of Using B-Roll Footage

 

In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips. Read More

How to Shoot High-Quality Videos with Your Smartphone

 

Technology now lets us create exceptional video experiences on a budget

Video content is an essential component of digital marketing in our modern day. In fact, Hubspot found that “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.” They also found that video content was 43% more memorable when compared to images, which garnered 36%. Read More

How Promoting Sustainable Tourism Benefits Destinations

In an earlier post, Top 5 Destination Marketing Trends and Tips for 2018, we discussed the rise of sustainable tourism in 2018. In this week’s blog, we will find out how sustainable tourism benefits DMOs specifically. From strengthening a destination’s local growth and economic development to preventing environmental decay of popular tourist sites, there are many reasons to promote this up-and-coming, do-good style of tourism. Read More

Photo Composition 101: The Rule of Thirds

Perhaps one of the most well-known ‘rules’ in photography, the ‘Rule of Thirds’ is all about creating well balanced, interesting shots through the use of a compositional technique that resembles a ‘tic-tac-toe’ grid.

Some photographers swear by this technique, others love to break it often (and intentionally), and yet others consider it to be a complete myth. Possibly due to it’s simplicity. Whatever you might make of it, it’s definitely a ‘rule’ worth knowing about. Even if you choose to break or forsake it! 

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New Feature: Download Request

Our latest feature is for clients that want to enhance their Barberstock library’s ‘download workflow’, with a little more control over who is downloading their digital assets, and for what reason.
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Case Study Profile: Experience Grand Rapids Gets Organized

 

Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?

 
After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog. Read More