Video content will be one of the important elements of your marketing strategy in the coming years—and this means DMOs needs to keep pumping out the footage at record pace. In fact,
- Cisco has predicted that by 2020, 75% of mobile traffic will be video views
- 80% of marketers say video has increased the dwell time on their website, according to HubSpot
To get ahead of the curve, many brands are using smartphone videos to create compelling content because it’s faster and cheaper to produce than traditional commercial means. However, while shooting videos on your phone is both cost and time efficient, it is still extremely important to edit your footage so it is clear, compelling and concise.
There are many advantages to focusing on one main market. In particular, if one client faces a challenge, it’s likely that other clients are facing that same challenge too. This is one of the reasons why Barberstock continues to focus on Digital Asset Management solutions for tourism and travel. When working with tourism organizations, not only do we make recommendations and share best practices based on our experiences with clients, but we also develop new features and solutions based on common challenges clients have asked us to tackle for them.
Here are a few examples of how client content management challenges have turned into fundamental features of the Barberstock solution:
Alluring photos are among your strongest assets as a digital marketer, but many of us struggle to accrue enough of them. Luckily, smartphones these days can take photos good enough to use for some of your most important collateral—if you have the perfect setting, environmental factors and loads of time on your hands.
For those who don’t have the latest phone technology, nor the best timing, lighting or subjects at their disposal, photo editing apps should become your best friend—especially if you are on the go or need to get that photo cropped, filtered and unblurred quickly.
With that, here’s our list of the best free photo editing apps for your Android or iPhone: Read More
Efficiency is all about reducing the number of steps you take to complete a task, which is why cloud-based Digital Asset Management solutions are becoming the method of choice for content and asset management. Not only do they store all your assets under one cloud-based ‘roof,’ but they enable seamless sharing and downloading of all file formats—which, if you’ve ever tried to convert, share or send multiple file types, is a huge time and sanity saver.
However, many people still question the benefits of housing all your content in one place. For some, the prospect of getting all their content into one system sounds arduous, while, for others, security is a concern, but with a few simple facts in your hands, you’ll see why this technology is on the rise and here to stay.
Here are 6 benefits of having all your content in a cloud-based digital asset management system: Read More
Now more than ever, it’s crucial to have the proper rights in place when using images and videos. With so much content coming and going, brands need to make sure they have all of the bases covered. If you’ve obtained photos (or videos) from an external photographer or source, you need to ask questions such as:
- Do I have the rights to use the photo?
- Where can I use the photo (print, online, etc)?
- Do I need to credit the photographer each time the photo is used?
- Can I only use the photo until a specific date?
- If people or locations are featured in the photo, do I need additional permission?
This is why we’re developing features focusing on rights management. The Document Linking feature allows Administrators to attach a single document or multiple documents
to a single image/video or multiple images/videos. It essentially allows organizations to leave a paper trail of documents that pertain to images and videos within their library. Read More
One of Barberstock’s core mandates is developing client relationships that are meaningful and long-lasting. People we’ve worked with have told us that they have been blown away by our open communication, thoughtfulness and personalization during every step of their digital asset management journey, and we have our talented Accounts Team to thank for that. These three women at the helm of every project are well-known for taking the time and care to address important questions, comments or concerns at every stage of a project.
More importantly, they are friendly, enthusiastic and sincerely dedicated to ensuring the success of each client, not to mention, they are all accomplished with fascinating backgrounds. From competing in triathlons to living abroad in Malta to being music trivia and concert aficionados, these ladies are all-around incredible people. Get to know Deanna, Nicole and Candace: Read More
To the modern destination marketer, today’s digital world is full of too many assets; from documents, folders and images to videos, VR, UGC and beyond. These forms of content require robust systems to organize, manage, protect and distribute all assets quickly and efficiently.
While you might understand the basic concept behind digital asset management (it’s a system that keeps your files labelled and organized right?), you might be surprised to learn that the Barberstock DAM performs multiple critical procedures beyond organizing files. Read More
It’s no secret: We are living in the age of mass content. Destination marketers need to create and manage an exponential number of photos, videos, articles, ads, social media posts and campaigns on a daily basis. They also need to manage multiple channels while creating effective big data marketing strategies that get real results. It’s a lot to handle and requires content management procedures and systems that are smart, organized and efficient. Read More
Video has come a long way since Laserdisc, VHS, and even DVD and HD. New formats like UHD (Ultra High Definition) and Virtual Reality are now becoming more commonplace. Even modern cell phones are able to shoot video in 4k.
Beyond 4k, resolutions such as 2.7k, 5k, and 8k are also available. These formats offer the highest resolution possible, but the drawback is that no monitor or TV can display them at their native resolution. Read More
Facebook marketing has never been an easy task. Many brands spend months split testing, re-testing and analyzing insights to perfect their Facebook posts or ads. Then, all of the sudden, a new rule or algorithm comes into effect, and the whole strategy process starts again.
Sigh, such is the life of a digital marketer in 2018, and most of us have learned to never rest on your laurels for social media success. One recent change to the social media game concerns Facebook new ‘engagement bait’ standards, which were announced last year and put into effect in 2018. Read More