Video content will be one of the important elements of your marketing strategy in the coming years—and this means DMOs needs to keep pumping out the footage at record pace. In fact,
- Cisco has predicted that by 2020, 75% of mobile traffic will be video views
- 80% of marketers say video has increased the dwell time on their website, according to HubSpot
To get ahead of the curve, many brands are using smartphone videos to create compelling content because it’s faster and cheaper to produce than traditional commercial means. However, while shooting videos on your phone is both cost and time efficient, it is still extremely important to edit your footage so it is clear, compelling and concise.
Editing can be done with high-end software on your computer, but for those who are always on the go, who don’t have access to their computer, or who simply want to learn the art of video editing on a smartphone, you can rest easy because there are loads of free and effective video editing apps for iPhone and Android. With that, here’s our list of top video editing apps for iPhone and Android:
GoPro Quik is a fantastic app for DMOs who currently use GoPro footage for their marketing content. From skiing in fresh powder to underwater diving in the tropics, the footage obtained from a GoPro is a priceless tool for many destination brands and GoPro Quik offers an easy and effective way to edit it on your phone.
Users have to simply load photos and video clips to Quik, and then the app will automatically find great footage and add transitions, effects and synced music. This is exceptionally convenient for marketers who need videos within a tight timeframe. Bonus points go to Quik’s auto detection for faces and colours, which help frame photos perfectly. Those who want to edit from scratch and make their own customizations to the videos with text, music and other effects can also do so.
The app comes with 23 video styles, with different transitions and graphics, in addition to a variety of filters and fonts and free music. Perhaps the most alluring element of the app is its flexibility for those who need to edit high-quality video, as it lets you save videos to your camera roll in HD 1080p or 720p, or even 60 fps.
Those who post videos to their Instagram frequently will also enjoy the app’s square format which makes sharing on Instagram painless. Those who would like to use the app for more than GoPro videos can rejoice too; the app works with most of your other videos and photos too.
With over 80 million happy users worldwide and accolades on Google’s list of Best Android Apps of 2015, Magisto has earned its stripes as one of the best editing apps out there.
Known for its automatic editing that “turns your photos and video clips into magical music videos,” Magisto offers a robust list of editing capabilities and is easy to use. Users can choose a movie editor style, and the app with automatically apply video stabilization, facial recognition, video filters, video effects, and smooth transitions. This is a great feature for quick social media videos that need just a little smoothing out. It also has channels and collections that are categorized into popular themes, including sports videos, foodie videos, wedding movies, baby movies, selfie videos and Instagram videos.
There are some caveats with Magisto, however. For instance, many of the important features such as commercially licensed music, the ability to add logos or reorder movie scenes, add captions, and use HD capabilities are part of their paid ‘Magisto for Business’subscription.
FilmoraGo is a great video editing app that offers free features such as real-time video clip previewing, music, social importing and sharing capabilities and the ability to use any of their stylish video themes. For those who hate editing videos to fit YouTube and Instagram, the app’s ‘exported to fit popular ratios’ tool is extra convenient as it has both square and cinema options that fit the 1:1 ratio for Instagram and the 16:9 ratio for YouTube.
Some of the best features are paid add-ons, but are well worth the investment, as they include the ability to reverse play, trim by duration, slow/fast motion editor, duplicate and mute capabilities.