Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?
After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog.
The Contributor Upload Portal allows members, partners, photographers, agencies or other external users to upload content to your library without having full administrative access.
Many of our clients are successfully using this feature to streamline workflows and save time from obtaining files from various sources, then uploading them to the platform.
Photos, videos and content play a critical role in enticing visitors to your destination. They tell the story of your destination’s essence, they romanticize the alluring landscapes and capture experiences that tourists dream of partaking in. With the rise of social media, photo and video apps and other emerging technologies, getting your hands on a wealth of these assets is easier than ever, but there is also a caveat.
With so many files, folders, photos and videos, it’s impossible to stay organized and in control of everything.
The files keep coming, and making sure they all go in the right place is a full time job—especially when you have multiple people on your destination marketing team using, uploading, downloading and storing them all in different places. Moreover, controlling external use and access of the assets is even more time consuming—and surely, you have more important work to do.