Case Study: Improving Efficiency Through Integration


Visit Greenville, one of South Carolina’s most active tourism hubs, struggled to get the best photos of their destination to market quickly and easily. Lacking a system to collect, organize and distribute quality photos, they were losing valuable time and money with processes that could easily be streamlined. By utilizing the Barberstock and Chute integration, in addition to the Contributor Upload Portal feature, they were able to not only organize their library of digital assets but also manage user permissions and attain user-generated content cheaply—a solution that has increased the quality and number of photos to their library, while saving the company and its employees time, money and sanity.

New Feature: Download Request

Our latest feature is for clients that want to enhance their Barberstock library’s ‘download workflow’, with a little more control over who is downloading their digital assets, and for what reason.

Case Study Profile: Experience Grand Rapids Gets Organized


Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?

After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog.

Feature Highlight: Contributor Upload Portal


The Contributor Upload Portal allows members, partners, photographers, agencies or other external users to upload content to your library without having full administrative access.

Many of our clients are successfully using this feature to streamline workflows and save time from obtaining files from various sources, then uploading them to the platform.

It can all be done in one place! Here’s how it works: