The Benefits of Housing Your Digital Content in the Cloud

Efficiency is all about reducing the number of steps you take to complete a task, which is why cloud-based Digital Asset Management solutions are becoming the method of choice for content and asset management. Not only do they store all your assets under one cloud-based ‘roof,’ but they enable seamless sharing and downloading of all file formats—which, if you’ve ever tried to convert, share or send multiple file types, is a huge time and sanity saver.

However, many people still question the benefits of housing all your content in one place. For some, the prospect of getting all their content into one system sounds arduous, while, for others, security is a concern, but with a few simple facts in your hands, you’ll see why this technology is on the rise and here to stay.

Here are 6 benefits of having all your content in a cloud-based digital asset management system:

Feature Highlight: Document Linking

 

Now more than ever, it’s crucial to have the proper rights in place when using images and videos. With so much content coming and going, brands need to make sure they have all of the bases covered. If you’ve obtained photos (or videos) from an external photographer or source, you need to ask questions such as:

  • Do I have the rights to use the photo?
  • Where can I use the photo (print, online, etc)?
  • Do I need to credit the photographer each time the photo is used?
  • Can I only use the photo until a specific date?
  • If people or locations are featured in the photo, do I need additional permission?

 

This is why we’re developing features focusing on rights management. The Document Linking feature allows Administrators to attach a single document or multiple documents
 to a single image/video or multiple images/videos. It essentially allows organizations to leave a paper trail of documents that pertain to images and videos within their library.

5 Benefits of the Barberstock DAM in Destination Marketing

 

To the modern destination marketer, today’s digital world is full of too many assets; from documents, folders and images to videos, VR, UGC and beyond. These forms of content require robust systems to organize, manage, protect and distribute all assets quickly and efficiently.

While you might understand the basic concept behind digital asset management (it’s a system that keeps your files labelled and organized right?), you might be surprised to learn that the Barberstock DAM performs multiple critical procedures beyond organizing files.

Case Study: Improving Efficiency Through Integration

 

Visit Greenville, one of South Carolina’s most active tourism hubs, struggled to get the best photos of their destination to market quickly and easily. Lacking a system to collect, organize and distribute quality photos, they were losing valuable time and money with processes that could easily be streamlined. By utilizing the Barberstock and Chute integration, in addition to the Contributor Upload Portal feature, they were able to not only organize their library of digital assets but also manage user permissions and attain user-generated content cheaply—a solution that has increased the quality and number of photos to their library, while saving the company and its employees time, money and sanity.