In Part One of our blog, How DMOs Are Making the Most of the 2017 Solar Eclipse, we discussed how states and cities in Oregon are preparing for the big show. In Part Two, we’ve got more insights from our friends in South Carolina—another area directly in the path of totality.
News of 2017’s solar eclipse has been making headlines in recent months, but it might surprise you to learn that people have been anticipating it for much longer than that. Allison Keeney of Travel Oregon says that “Many hotels and camping spots in the path of totality have been booked up for months or even years,”—and once you learn more about the rare nature of this year’s eclipse, you begin to see why.
Throughout history, there have been many influential icons. These are people who have changed the world politically, socially and artistically through their life-long efforts and passions. In our modern era, however, ‘influencers’ have a slightly different purpose, though some of the principles are still the same.
While Facebook isn’t the newest or hottest social media platform around anymore, it certainly remains one of the strongest. In fact, their latest earnings report revealed $7.01 billion in revenue during Q3 of 2016 and 1.79 billion monthly users—that’s a 16% increase from Q3 in 2015.
With those kinds of numbers, it’s safe to say that Mark Zuckerberg’s brainchild has staying power, and will not be disappearing anytime soon. One of the reasons this brand has remained strong is because it predicts the future of social media, and innovates with the competition at breakneck speed (that, and they buy-up the competition, as has been the case with their acquisitions of Instagram, WhatsApp, Oculus Vr and dozens more).
So, for instance, the brand’s trending news feature competes with Twitter’s trending features. Similarly, they are testing out new avenues to compete with Snapchat—in particular, disappearing messages and filter lenses. The innovations keep coming with this company, and they spell new opportunities for DMOs looking to get creative with their Facebook campaigns.
Photos and videos are your top marketing assets in today’s online, visual-focused world. As a marketer, you’re likely using the typical distribution channels to push out and track your visual content – social media, email, website, blog. Have you considered integrating your digital asset management (DAM) system into your content marketing strategy? Your DAM does essentially house all of your visual assets. Not sure how? Here’s how to use your digital asset management system to leverage your visual content: