5 Benefits of the Barberstock DAM in Destination Marketing

 

To the modern destination marketer, today’s digital world is full of too many assets; from documents, folders and images to videos, VR, UGC and beyond. These forms of content require robust systems to organize, manage, protect and distribute all assets quickly and efficiently.

While you might understand the basic concept behind digital asset management (it’s a system that keeps your files labelled and organized right?), you might be surprised to learn that the Barberstock DAM performs multiple critical procedures beyond organizing files.

Case Study Profile: Experience Grand Rapids Gets Organized

 

Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?

 
After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog.

Traveling with Team Barberstock

One of the best parts about working with destinations is visiting the destination itself. Traveling to conferences is a big part of the job for our business development and operations team. It’s always thrilling visiting a new city, but it’s always extra special when it’s one of our clients. Our team sees destination photos and videos day in and day out, so we love to experience them in person. Here are a few of the highlights:

Three Ways Barberstock Can Increase Media Coverage

Digital Asset Management (DAM) is typically labeled as a storage solution. Yes, it is a depository for your files and is a great archival tool, but don’t discount its impact on your marketing and media initiatives.

The ultimate goal for DMOs and CVBs is to attract visitors to your destination. Visual content is one of the best, if not the best way to do exactly that – whether it’s through photos on your website, user-generated content on your social media channels, or videos on your blog. Once you’ve pushed that content out initially, it’s essential that it’s still accessible and available to be repurposed. Why spend thousands of dollars on a video or photo shoot if it only gets used a handful of times? Make sure you are getting the most bang for your buck. This is where Barberstock comes into play.