After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog.
One of the best parts about working with destinations is visiting the destination itself. Traveling to conferences is a big part of the job for our business development and operations team. It’s always thrilling visiting a new city, but it’s always extra special when it’s one of our clients. Our team sees destination photos and videos day in and day out, so we love to experience them in person. Here are a few of the highlights:
Digital Asset Management (DAM) is typically labeled as a storage solution. Yes, it is a depository for your files and is a great archival tool, but don’t discount its impact on your marketing and media initiatives.
The ultimate goal for DMOs and CVBs is to attract visitors to your destination. Visual content is one of the best, if not the best way to do exactly that – whether it’s through photos on your website, user-generated content on your social media channels, or videos on your blog. Once you’ve pushed that content out initially, it’s essential that it’s still accessible and available to be repurposed. Why spend thousands of dollars on a video or photo shoot if it only gets used a handful of times? Make sure you are getting the most bang for your buck. This is where Barberstock comes into play.
Destination marketers face a unique challenge – to find ways to make their destination appeal to the rest of the world. And the competition is fierce. With travellers having endless possibilities to choose from, how do you differentiate a town, city, state, region or country from another? Over the years, destination marketers have certainly stepped up their game. A website and standard marketing campaign just don’t cut it anymore. It’s the creative and out-of-the-box campaigns that bring destinations to the forefront.
We recently attended DMAI’s Annual Conference where we had the pleasure of sitting in on Welby Altidor’s presentation on ‘Creative Collaboration’. As Cirque du Soliel’s Executive Creative Director of Creation, he delivered insights on working creatively with a team to fuel inspiration. He focused on taking risks, breaking rules, being original, making room for failure, and not being afraid to start the creative process.