The holidays are here! A time for family, friends, food and festivities. It really is the most wonderful time of the year with many special moments – moments that you’ll always want to remember. Taking photos through the holidays is essential. It only happens once a year, so you want to capture all of the memories. Quite often taking photos is easier said then done. We can get so caught up in the hustle and bustle of the season, we often forget to cherish those moments. By simply making a point to take photos, you’re already on the right track. Here are a few more ways to capture the perfect holiday moment.
In the age of digital, taking photos is a breeze. Gone are the days of taking your film into the lab, we get the instant gratification of seeing the photo immediately. If it’s not perfect – just take another one. Need to get a different angle – snap a few more. Plus, we literally have a camera at our fingertips at all times with our mobile devices. You’ll never miss an opportunity to capture that special moment.
Whether you like it or not, the selfie is more than just a pop culture phenomenon—it’s a full fledged regularity that has captured the attention of everyone—from young millennials to aging baby boomers. Now an official word in the Oxford Dictionary, the selfie’s precedence in marketing has to be acknowledged if your team wants to un-tap its benefits. However, in order to do so, you must dispel with the notion that selfies are purely for narcissists who love showing off, and understand that, for many, they serve other purposes—some of which can enhance your destination marketing goals. Here are the best reasons for you to take the selfie seriously as a destination marketer:
In the travel and tourism industry, colour is usually king. While colour photographs carry the power of full spectrum and can evoke strong emotion (red conveys hot, green for peaceful and relaxing) black and white, in it’s minimalist form, can provide an equally strong impact by using texture, contrast, elegance and simplicity. Black and white strips everything bare; you are left with the pure essence of the photograph. Recent trends show that creative companies and DMO’s see black and white not as a technical limitation but as a creative choice.
Photography is an integral part of destination marketing. Photos are one of the primary factors for potential visitors to base their vacation planning on, they are used in printed and digital marketing material and they are the foundation of content marketing – and, it’s all about content marketing these days! Stats show that 95% of people are attracted to content that use compelling images than content without.
So, we know photos are important, but many DMOs don’t always have the budget for costly photo shoots. However, costly isn’t the only way to go. Here are some inexpensive ways for destinations to grow their photo library: