Photo Composition 101: The Rule of Thirds

Perhaps one of the most well-known ‘rules’ in photography, the ‘Rule of Thirds’ is all about creating well balanced, interesting shots through the use of a compositional technique that resembles a ‘tic-tac-toe’ grid.

Some photographers swear by this technique, others love to break it often (and intentionally), and yet others consider it to be a complete myth. Possibly due to it’s simplicity. Whatever you might make of it, it’s definitely a ‘rule’ worth knowing about. Even if you choose to break or forsake it! 

How to Capture The Perfect Holiday Moment

The holidays are here! A time for family, friends, food and festivities. It really is the most wonderful time of the year with many special moments – moments that you’ll always want to remember. Taking photos through the holidays is essential. It only happens once a year, so you want to capture all of the memories. Quite often taking photos is easier said then done. We can get so caught up in the hustle and bustle of the season, we often forget to cherish those moments. By simply making a point to take photos, you’re already on the right track. Here are a few more ways to capture the perfect holiday moment.

Photo Hoarding: What To Do When Your Photo Library Is Out Of Control


In the age of digital, taking photos is a breeze. Gone are the days of taking your film into the lab, we get the instant gratification of seeing the photo immediately. If it’s not perfect – just take another one. Need to get a different angle – snap a few more. Plus, we literally have a camera at our fingertips at all times with our mobile devices. You’ll never miss an opportunity to capture that special moment.

The Power of the ‘Selfie’ in Destination Marketing

Whether you like it or not, the selfie is more than just a pop culture phenomenon—it’s a full fledged regularity that has captured the attention of everyone—from young millennials to aging baby boomers. Now an official word in the Oxford Dictionary, the selfie’s precedence in marketing has to be acknowledged if your team wants to un-tap its benefits. However, in order to do so, you must dispel with the notion that selfies are purely for narcissists who love showing off, and understand that, for many, they serve other purposes—some of which can enhance your destination marketing goals. Here are the best reasons for you to take the selfie seriously as a destination marketer:

The Power of Black and White Photography

In the travel and tourism industry, colour is usually king. While colour photographs carry the power of full spectrum and can evoke strong emotion (red conveys hot, green for peaceful and relaxing) black and white, in it’s minimalist form, can provide an equally strong impact by using texture, contrast, elegance and simplicity. Black and white strips everything bare; you are left with the pure essence of the photograph. Recent trends show that creative companies and DMO’s see black and white not as a technical limitation but as a creative choice.