While Facebook isn’t the newest or hottest social media platform around anymore, it certainly remains one of the strongest. In fact, their latest earnings report revealed $7.01 billion in revenue during Q3 of 2016 and 1.79 billion monthly users—that’s a 16% increase from Q3 in 2015.
With those kinds of numbers, it’s safe to say that Mark Zuckerberg’s brainchild has staying power, and will not be disappearing anytime soon. One of the reasons this brand has remained strong is because it predicts the future of social media, and innovates with the competition at breakneck speed (that, and they buy-up the competition, as has been the case with their acquisitions of Instagram, WhatsApp, Oculus Vr and dozens more).
So, for instance, the brand’s trending news feature competes with Twitter’s trending features. Similarly, they are testing out new avenues to compete with Snapchat—in particular, disappearing messages and filter lenses. The innovations keep coming with this company, and they spell new opportunities for DMOs looking to get creative with their Facebook campaigns.