Facebook marketing has never been an easy task. Many brands spend months split testing, re-testing and analyzing insights to perfect their Facebook posts or ads. Then, all of the sudden, a new rule or algorithm comes into effect, and the whole strategy process starts again.
Sigh, such is the life of a digital marketer in 2018, and most of us have learned to never rest on your laurels for social media success. One recent change to the social media game concerns Facebook new ‘engagement bait’ standards, which were announced last year and put into effect in 2018.