DMO Facebook Outlook 2017: The Platform Adopts a Gamut of Features to Compete Against Rivals


While Facebook isn’t the newest or hottest social media platform around anymore, it certainly remains one of the strongest. In fact, their latest earnings report revealed $7.01 billion in revenue during Q3 of 2016 and 1.79 billion monthly users—that’s a 16% increase from Q3 in 2015.

With those kinds of numbers, it’s safe to say that Mark Zuckerberg’s brainchild has staying power, and will not be disappearing anytime soon. One of the reasons this brand has remained strong is because it predicts the future of social media, and innovates with the competition at breakneck speed (that, and they buy-up the competition, as has been the case with their acquisitions of Instagram, WhatsApp, Oculus Vr and dozens more).

So, for instance, the brand’s trending news feature competes with Twitter’s trending features. Similarly, they are testing out new avenues to compete with Snapchat—in particular, disappearing messages and filter lenses. The innovations keep coming with this company, and they spell new opportunities for DMOs looking to get creative with their Facebook campaigns.

Why Destination Marketers Need to Pay Attention to Snapchat’s IPO

On March 2, Snapchat made its IPO at $24 a share, putting the company’s market capitalization at roughly $33 billion dollars—not bad for an app that first appeared in 2011. Snapchat is another booming success story from a young gang of entrepreneurs (Evan Spiegel, the brand’s CEO, is only 26-years-old) who have capitalized on a shifting digital landscape—one that marketers need to pay attention to, lest they become outdated and irrelevant with the times. If you’re a DMO, or are in marketing in general, here are a few reasons why the app’s IPO should be important to you:

3 Ways to Give Tourists the “Local” Experience with Your Destination

One of the biggest movements in destination marketing in recent years has been letting tourists experience a local’s way of life. From visiting bespoke retailers and hole-in-the-wall restaurants to finding the best tacos or craft beers, travellers these days are expressing more of a desire to do as the locals do, and this is providing some creative opportunities for marketers to pitch their destination in a more unique light. Here are some of our favourite tips for ensuring a more “local” feel to your next marketing campaign:

What Destination Marketers Need to Know about Snapchat: Part II

Last week, we introduced some important facts about social media phenom Snapchat in our blog, What Destination Marketers Need to Know about Snapchat (Part 1). In part two of this series, we dig deeper into how this app can enhance tourism marketing campaigns and coverage using examples from big brands who’ve made use of the app’s more recent features. Here are the remaining two facts that you need to know about Snapchat right now:

What Destination Marketers Need to Know about Snapchat: Part 1

Snapchat’s rise to fame has been fast, but certainly not fleeting. Relatively green compared to social platforms like Facebook and Twitter, it brings a new type of social media sharing that is gaining traction with big names such as ESPN, MTV and Taco Bell. It’s also making waves with destination focused brands such as National Geographic and Disneyland.

Not sure what the app is and how you can apply it to your tourism marketing campaign? Here are two important facts that you need to know about Snapchat right now: