Unicorns are rare, fantastical creatures from the books of our childhood, but in today’s business, they are also rare start-ups and private companies valued at over $1 billion USD, (in Canada, these companies are also known as narwhals). These types of brands are changing the game with their innovative business models and offerings, most of which challenge industry norms and regulations. Some of the largest and most popular unicorns like Uber, Airbnb, Snapchat and Pinterest, are carving out new paths in their sectors, whether for transportation and hospitality or photography and personal messaging, and they are also opening up a whole world of opportunity for other companies to become just a savvy and creative when it comes to business and marketing.
You can read about new places on travel blogs, see popular destinations in photos and videos, and hear about cool things to do from friends, but the next level is to experience it for yourself – without even leaving the room. Virtual reality is taking the travel and tourism industry by storm and allows you to do just this. With just a headset and 360-degree video technology, people can be surrounded by a completely new world.
Technology has a significant impact on the way we do business. As technologies quickly advance, companies work fast and furiously to catch up. In tourism, destinations have first-hand experience on how technology can make or break a marketing strategy. Stay on top of the trends and you’re ahead of the game; fall behind and well, you’re falling behind.
If you want to know what the trends are, do your research. There is plenty of information online about new and exciting technologies and trends within the industry. Find out what other DMOs are doing and what’s working for them and what may just be a fad. Here are 5 technology trends in destination marketing:
Metadata is one of most important steps when setting up a digital asset library. It’s also one of the most time consuming and monotonous steps. What is metadata? To put it simply, metadata is the data about the data. When working with images and videos, it’s the title, description, keywords, dates, location, usage rights, and files types relating to each individual asset. If you have a super type A personality, then you may have already embedded that information into each file. However, if you’re like a majority of the population, metadata likely has not entered into your radar until setting up your library.
Aerial photography is a must in destination marketing. What better way to showoff the vast landscapes and brilliance of the city lights. It not only gives a unique perspective, but also can leave an impactful and powerful impression on your audience.
The first aerial photo was taken back in 1858. Ballonist, Gaspard-Felix Tournachon, took flight in his hot air balloon and snapped shots of Paris, France from above. As aerial photography advanced, kites, blimps, and even parachutes were used to reach new heights. It wasn’t until 1909 the first camera was mounted to an aircraft, becoming the most common aerial technique.