Facebook marketing has never been an easy task. Many brands spend months split testing, re-testing and analyzing insights to perfect their Facebook posts or ads. Then, all of the sudden, a new rule or algorithm comes into effect, and the whole strategy process starts again.
Sigh, such is the life of a digital marketer in 2018, and most of us have learned to never rest on your laurels for social media success. One recent change to the social media game concerns Facebook new ‘engagement bait’ standards, which were announced last year and put into effect in 2018.
Visit Greenville, one of South Carolina’s most active tourism hubs, struggled to get the best photos of their destination to market quickly and easily. Lacking a system to collect, organize and distribute quality photos, they were losing valuable time and money with processes that could easily be streamlined. By utilizing the Barberstock and Chute integration, in addition to the Contributor Upload Portal feature, they were able to not only organize their library of digital assets but also manage user permissions and attain user-generated content cheaply—a solution that has increased the quality and number of photos to their library, while saving the company and its employees time, money and sanity.
The buzz around 360-degree video has been around for a few years now. In particular, 2016 saw YouTube announce its support of the technology, with other heavyweights, such as Facebook and Google Photos following suit shortly thereafter.
Thought to mean “Children of the Sun” or “Sun People”, Spokane is the second most populous city in Washington, and is located at the very heart of the Inland Northwest / Inland Empire region of the USA.
Here are some highlights from our time in the Lilac City: