How Promoting Sustainable Tourism Benefits Destinations

In an earlier post, Top 5 Destination Marketing Trends and Tips for 2018, we discussed the rise of sustainable tourism in 2018. In this week’s blog, we will find out how sustainable tourism benefits DMOs specifically. From strengthening a destination’s local growth and economic development to preventing environmental decay of popular tourist sites, there are many reasons to promote this up-and-coming, do-good style of tourism.

Case Study Profile: Experience Grand Rapids Gets Organized


Though Digital Asset Management has been around for a while, it requires explaining to even the most tech-savvy business folk. Some of the most common questions we get asked are: What is DAM, and why do DMOs need digital asset management?

After covering these fundamentals, we still get requests to see how all of this works in the real world of destination marketing. That’s why we’ve compiled a set of case studies that profile successful clients, such as Experience Grand Rapids (ExGR), who have been able to reap a wealth of benefits from the Barberstock platform. Today, we profile their success story in our blog.

Top 5 Destination Marketing Trends & Tips for 2018


If there is one word to summarize DMO travel predictions for 2018, it’s ‘adaptability.’ This year, destination marketing organizations will, as they have for several years now, adapt to a rapidly evolving digital landscape that has changed the way travellers plan, purchase and talk about their trips. Additionally, destination marketers will use social media platforms, imagery, videos and ‘influencers’ as key factors in their marketing campaigns.

Why Destination Marketers Need Digital Asset Management

Photos, videos and content play a critical role in enticing visitors to your destination. They tell the story of your destination’s essence, they romanticize the alluring landscapes and capture experiences that tourists dream of partaking in. With the rise of social media, photo and video apps and other emerging technologies, getting your hands on a wealth of these assets is easier than ever, but there is also a caveat.

With so many files, folders, photos and videos, it’s impossible to stay organized and in control of everything.

The files keep coming, and making sure they all go in the right place is a full time job—especially when you have multiple people on your destination marketing team using, uploading, downloading and storing them all in different places. Moreover, controlling external use and access of the assets is even more time consuming—and surely, you have more important work to do.

Bearing this in mind, we’ve compiled 4 reasons why Destination Marketers need Digital Asset Management (DAM) services.