It’s no secret: We are living in the age of mass content. Destination marketers need to create and manage an exponential number of photos, videos, articles, ads, social media posts and campaigns on a daily basis. They also need to manage multiple channels while creating effective big data marketing strategies that get real results. It’s a lot to handle and requires content management procedures and systems that are smart, organized and efficient.
Over the past few years we’ve heard many sayings about content and its role in marketing: From ‘content is king’ to ‘video is king,’ to ‘content marketing is (gasp!) dead.’ While there is truth in all of these sayings, the reality lies somewhere in between; content is neither dead nor still king, but it remains essential for any modern company and requires tweaking with the times. With that said, here are 3 trends we think you should add to your content strategy to keep you ahead of the rapidly changing curve.
There’ll be parties for hosting,
Marshmallows for toasting,
And caroling out in the snow…
There’ll be scary ghost stories,
And tales of the glories of
Christmases long, long ago…
It’s the most wonderful time of the year!
It’s truly been a wonderful, exciting and very busy 2017 for the team at Barberstock!
We’re all celebrating the end of the year in style with loved ones. Here’s a glimpse into some of our team members favourite Christmas memories, traditions, plans and wishes.
A new year is here and that means new trends and predictions in the travel and tourism industry. For those who work in destination marketing, 2017 holds a fascinating mix of old and new marketing strategies to create effective campaigns that captivate, convert and innovate. From virtual reality tours to “last chance” tourism, the gamut of trends for DMOs is vast and diverse, giving marketers the chance to look at their locations from different angles while amping up their technological capabilities. Here are Barberstock’s top picks for 2017 Destination Marketing trends and predictions in part 1 of our 2 part series: