The 5 Most Important Video Trends in Tourism Right Now

There are two things we know for sure in marketing:

  1. Content marketing reigns supreme
  2. Video tops the list of most effective content

These facts aren’t revelations; every destination marketer knows this to be true. But the key to capitalizing on these two simple truths is to stay on top of trends. Whether it’s being a pioneer or jumping on a bandwagon, the only way to know if trends are actually effective is to try them out.

5 Way to Promote Great Video Content

You’ve finally done it. You’ve taken the leap into video. You have a visually stunning 2-minute video promoting your brand. Now what? Video creation is only half the battle. The next step is to get it seen by your audience.

When producing any piece of content, you want to use as many methods as possible to promote it, and really get that bang for your buck. Video is no different. In fact, because video has a higher production cost, promotion and exposure is essential. Here are 5 ways to promote video content:

Integrating Video into your Marketing Mix

It’s clear by now that video reigns supreme when it comes to content marketing. Although all the stats point to effectiveness, many businesses aren’t working this into their marketing plan. Why not? It could be the high-cost perception or they simply just don’t know where to start. Regardless of the reason, video doesn’t have to be daunting. There are many different routes you can take – easy to execute and cost-effective routes. Here are some different approaches to video content:

The Who, What, Why’s of Video for 2016

Video is a force to be reckoned with in the content marketing world. It’s effective, it’s engaging, and it’s not going away anytime soon. 2015 was a huge year for video marketing – views increased, conversation rates sored, and people spent more time watching and sharing online video than ever before. As 2016 quickly approaches, this is what we can expect from video marketing.

Video Content in Destination Marketing

It’s hard to ignore the cold, hard facts – video is dominating content marketing.

  • 70% of marketers report that video converts better than any other medium.
  • The average Internet user spends 88% more time on a website with a video.
  • 64% of consumers are more likely to make a purchase after viewing a video on the product.

However, the most shocking statistic is that only 24% of brands are using online video to market to consumers.