What is Digital Asset Management (DAM)?

Think of Digital Asset Management as an enterprise, cloud-based platform that helps ensure all of your photos, files, videos and content are stored, organized and distributed to your liking. This system makes it easy for you to find, use and control your assets, saving you time, money and hassle. Companies frequently struggle with duplicate photos, improperly named files or a huge backlog of assets. This disorganization results in employees spending countless hours searching for items on multiple computers, in countless databases or in folders buried deep in internal systems. Digital Asset Management ensures that all of your files are ideally categorized and structured under one, easy-to-use system that also gives you state-of-the-art security, user access and control. Simply put, organized people and brands are more efficient, and Digital Asset Management helps your brand become more efficient.


What Are Some Other Definitions for Digital Asset Management?

Technically speaking, DAM is a centralized system that stores, organizes and distributes digital assets. There are many interchangeable names for it such as Brand Asset Management, Visual Asset Management, Visual Content Management and File Management. Some people also refer to Digital Asset Management as Photo Organization Software or Content Organization Software.

What Are Digital Assets?

They are your photos, video, logos, documents, audio, 360 or any other digital files.

Why Use a Digital Asset Management System?

  • Save time searching, reformatting and sending files.
  • Save money on hardware costs, lost files and employee hours searching and sending files.
  • Have control over what assets are available for download, who is downloading, and copyright and use information.
  • Increase brand awareness by ensuring all files are approved and on-brand, streamlining media requests, and easily promoting and sharing assets.
  • Keep track of the most popular photo and video downloads and top keyword search terms.


Who uses Digital Asset Management?

  • Brand & Creative Teams
  • Small Businesses
  • Photographers/Videographers
  • Marketers
  • Global Organizations
  • Public Relations Professionals
  • Personal Use

What Are Some Other Benefits to a DAM System?

A DAM system helps you address control issues with your content and files. A major concern for many brands these days is the misuse of videos, images and content by unauthorized users. To prevent this from happening, organizations need to make sure they only have the most up-to-date, authorized brand content available to the public in their database. By controlling user access and distribution rights, companies can dramatically decrease the use of outdated or unauthorized assets on the web and beyond. This, in turn, ensures brand consistency and image on a global scale.

Each DAM system has different features and benefits, learn more about the Barberstock solution.

“The features that I have found most helpful in Barberstock is the ability to allow vendors to upload assets for approval, to upload images myself, add and edit permissions and meta data individually or in large batches. I am also impressed with the level of customer service and dedication to continuing to improve their product and services.”

Sarah Myers
Director of Digital Content & Engagement, Visit Park City

“What I like about Barberstock is that it’s really user-friendly, the different formats that are available and we don’t have to manage it – we just send the link to someone and it’s all taken care of.  It allows us to expand what we’re offering from a marketing and destination perspective.”

Sonya Bradley
Chief Marketing Officer, Visit Sacramento

“I no longer have to stop to find and reformat photos. I personally am really appreciating all that Barberstock has to offer – it has saved me hours of time.”

Carol Vilardo
Advertising & Promotions Manager, Visit Annapolis