All of our features are developed specifically for destination marketers, hotels, attractions, CVBs (Convention and Visitors Bureaus) and agencies, and all system updates are based on client feedback. With over 120 international tourism-related clients, we recognize the challenges faced and we have the solutions.

Visual Content Is On The Rise

As visual content grows in prominence in today’s marketing world, we’ve seen first-hand how the domination of photos and videos has created a huge demand for better ways to access, distribute and manage these files.

All Your Content, In One Place

A centralized DAM ensures employees have access to only approved, on-brand photos, videos and logos, while external users, such as media, partners and agencies, can get the digital content they need immediately with the proper use information already in place.

Keep Track of Your Content

In data-driven market, the Barberstock system offers robust reporting solutions. Your brand and marketing team can identify the most popular downloads, see who is downloading your files, and track what users are searching for to assist with future content creation

Why Tourism & Travel Marketers

Content Sharing

Use built-in features to promote newly acquired content with your user-base or external users.

Media Distribution

Streamline the distribution process to give the media files they need faster. Create Media Kit Collections to distribute press releases and related photos or videos.

Contributor Upload Portal

Allow members, partners, agencies or photographers to upload content directly to your asset library to be reviewed and approved by your team.


Barberstock was built specifically for DMOs. We are the only Digital Asset Management software dedicated exclusively to the travel and tourism industry.


The Barberstock team are industry professionals with decades of travel and tourism knowledge. We understand the needs and challenges of destination marketers and have created custom solutions to serve their video, file and photo management needs.

Case Studies

Click here to find out how Hawaii Tourism, Visit Santa Barbara and other DMOs improved workflow and efficiency by using Barberstock.

“Would I recommend Barberstock? Oh my… why wouldn’t I? Barberstock has been a huge element in my organization and the tools they have available to us are worth gold. The Customer Service has been both professional and highly responsive.”

Daniel Gering
Webmaster, Oregon's Mt Hood Territory

“We love working with Barberstock! The transition to their platform was seamless and we really appreciate how user-friendly it is for the media to register for access. Overall, the experience has been a positive one and we are always impressed with how responsive Barberstock is when we have questions.”

Tonya West, Communications Coordinator
Daytona Beach Area CVB

“I would definitely recommend Barberstock to any destination marketing organization in need of a digital photo library. The platform is very user-friendly, on both the administrator and the consumer side. Visit Spokane’s overall photo request process is much smoother with the use of Barberstock.”

Peyton Scheller
Communications Manager, Visit Spokane