All of our features are developed specifically for destination marketers, hotels, attractions, CVBs (Convention and Visitors Bureaus) and agencies, and all system updates are based on client feedback. With over 120 international tourism-related clients, we recognize the challenges faced and we have the solutions.

Visual Content Is On The Rise

As visual content grows in prominence in today’s marketing world, we’ve seen first-hand how the domination of photos and videos has created a huge demand for better ways to access, distribute and manage these files.

All Your Content, In One Place

A centralized DAM ensures employees have access to only approved, on-brand photos, videos and logos, while external users, such as media, partners and agencies, can get the digital content they need immediately with the proper use information already in place.

Keep Track of Your Content

In data-driven market, the Barberstock system offers robust reporting solutions. Your brand and marketing team can identify the most popular downloads, see who is downloading your files, and track what users are searching for to assist with future content creation

Why Tourism & Travel Marketers

Content Sharing

Use built-in features to promote newly acquired content with your user-base or external users.

Media Distribution

Streamline the distribution process to give the media files they need faster. Create Media Kit Collections to distribute press releases and related photos or videos.

Contributor Upload Portal

Allow members, partners, agencies or photographers to upload content directly to your asset library to be reviewed and approved by your team.


Barberstock was built specifically for DMOs. We are the only Digital Asset Management software dedicated exclusively to the travel and tourism industry.


The Barberstock team are industry professionals with decades of travel and tourism knowledge. We understand the needs and challenges of destination marketers and have created custom solutions to serve their video, file and photo management needs.

Case Studies

Click here to find out how Hawaii Tourism, Visit Santa Barbara and other DMOs improved workflow and efficiency by using Barberstock.

“ We have everything we need in one place, searchable, categorized and our platform is so easy to use. Thank you to everyone on the Barberstock team for talking us through the process, being on hand all of the time regarding questions. We cannot recommend this company enough.”


Celine Beurle, Managing Director - Europe
Future iQ Partners

“What I like about Barberstock is that it’s really user-friendly, the different formats that are available and we don’t have to manage it – we just send the link to someone and it’s all taken care of.  It allows us to expand what we’re offering from a marketing and destination perspective.”

Sonya Bradley
Chief Marketing Officer, Visit Sacramento

“I no longer have to stop to find and reformat photos. I personally am really appreciating all that Barberstock has to offer – it has saved me hours of time.”

Carol Vilardo
Advertising & Promotions Manager, Visit Annapolis