All of our features are developed specifically for destination marketers, hotels, attractions, CVBs (Convention and Visitors Bureaus) and agencies, and all system updates are based on client feedback. With over 120 international tourism-related clients, we recognize the challenges faced and we have the solutions.

Visual Content Is On The Rise

As visual content grows in prominence in today’s marketing world, we’ve seen first-hand how the domination of photos and videos has created a huge demand for better ways to access, distribute and manage these files.

All Your Content, In One Place

A centralized DAM ensures employees have access to only approved, on-brand photos, videos and logos, while external users, such as media, partners and agencies, can get the digital content they need immediately with the proper use information already in place.

Keep Track of Your Content

In data-driven market, the Barberstock system offers robust reporting solutions. Your brand and marketing team can identify the most popular downloads, see who is downloading your files, and track what users are searching for to assist with future content creation

Why Tourism & Travel Marketers

Content Sharing

Use built-in features to promote newly acquired content with your user-base or external users.

Media Distribution

Streamline the distribution process to give the media files they need faster. Create Media Kit Collections to distribute press releases and related photos or videos.

Contributor Upload Portal

Allow members, partners, agencies or photographers to upload content directly to your asset library to be reviewed and approved by your team.


Barberstock was built specifically for DMOs. We are the only Digital Asset Management software dedicated exclusively to the travel and tourism industry.


The Barberstock team are industry professionals with decades of travel and tourism knowledge. We understand the needs and challenges of destination marketers and have created custom solutions to serve their video, file and photo management needs.

Case Studies

Click here to find out how Hawaii Tourism, Visit Santa Barbara and other DMOs improved workflow and efficiency by using Barberstock.

“We love working with Barberstock! The transition to their platform was seamless and we really appreciate how user-friendly it is for the media to register for access. Overall, the experience has been a positive one and we are always impressed with how responsive Barberstock is when we have questions.”

Tonya West, Communications Coordinator
Daytona Beach Area CVB

“I would highly recommend Barberstock. It is an easy to use platform and very helpful in allowing us to do CVB business. Barberstock has allowed us to streamline our photo library and have one place to share the great Macon images we have with visitors and prospective clients.”

Valerie Bradley
Director of Communications, Macon-Bibb County Convention & Visitors Bureau

” Barberstock has saved us considerable time and money to fulfill image and video requests. The staff is very responsible and we couldn’t be happier with the attentive service we have received. The Barberstock system has become a vital part in how we conduct business within our marketing and sales teams, and we highly recommend this service.”

Heather Phillips
Manager Design and Production, Rocky Mountaineer