We believe in giving people what they need while surrounding them in a supportive environment. We believe in creating solutions that make Digital Asset Management more efficient for destination marketers and beyond.

Barberstock was built for you.

How It All Began

It all started 10 years ago when our sister company, Barbershop Films, was working with Tourism Vancouver, a large-scale Destination Marketing Organization. Tourism Vancouver was struggling to house and distribute all of their photo and video files in a way that saved time, money and manpower. They had hours of large uncut b-roll footage and little employee time to spare, needing an all-encompassing system that could completely manage and organize their digital files. We knew this task was possible, and that’s when we set out to create Barberstock Systems.

The goal was clear—create a simple and intuitive platform to organize, manage and distribute digital files. This system had to take the hassle and stress out of file management by making the process swift and simple.

A Solution That Works and a Team That Cares

Now, with a roster of over 120 clients, we are proud to say that Barberstock is the leading Digital Asset Management system dedicated to destination marketers and the travel and tourism industry.

Working with tourism organizations from around the globe, we understand the unique challenges that destination marketing brands—big and small—face on a daily basis. From cleaning up a library of thousands of outdated and duplicate photos to setting up user access and security controls over copyrighted content, we help you every step of the way. We know your brand depends on consistency and efficiency to achieve success.

We’ve also cultivated a talented and dedicated team who works alongside you to ensure you achieve the results you want. Your success is our success, and that’s why we strive to answer questions, train your employees and keep an open line of communication at all times.

Continuous Innovation

Constantly striving for better visual asset management solutions, we are steadily revolutionizing our software and services. From creating custom features to expanding our Full-Service DAM offering, we aim to have better, faster and more efficient file management methods to exceed our client’s expectations. Learn more about the Barberstock solution here.

“The team at Barberstock have been wonderful to work with. After taking on the management of our company’s digital image library, the team has gone above and beyond to bring our library to what it is today.”

Shane Labis
Marketing Coordinator, Corporate Marketing, BC Ferries

“The management side of the system provides us with the ability to generate reports on all activity associated with the files and users that we find to be incredibly helpful to track usage. We would highly recommend Barberstock to any DMO or business that is looking into an easy, organized way to manage their digital assets.”

Michael Reinhardt
Graphic & Video Production Manager, Discover The Palm Beaches

“Storing our images in the platform frees up space on our system. It also saves so much time and effort having users search and download what they want directly. No more hours spent pulling images from a variety of places and then finding a way to send them to the journalist or member via Dropbox or other, then repeating the steps again for the next request.”

Jennifer Adsett
Manager, Destination Marketing, Tourism Victoria