We believe in giving people what they need while surrounding them in a supportive environment. We believe in creating solutions that make Digital Asset Management more efficient for destination marketers and beyond.

Barberstock was built for you.

How It All Began

It all started 10 years ago when our sister company, Barbershop Films, was working with Tourism Vancouver, a large-scale Destination Marketing Organization. Tourism Vancouver was struggling to house and distribute all of their photo and video files in a way that saved time, money and manpower. They had hours of large uncut b-roll footage and little employee time to spare, needing an all-encompassing system that could completely manage and organize their digital files. We knew this task was possible, and that’s when we set out to create Barberstock Systems.

The goal was clear—create a simple and intuitive platform to organize, manage and distribute digital files. This system had to take the hassle and stress out of file management by making the process swift and simple.

A Solution That Works and a Team That Cares

Now, with a roster of over 120 clients, we are proud to say that Barberstock is the leading Digital Asset Management system dedicated to destination marketers and the travel and tourism industry.

Working with tourism organizations from around the globe, we understand the unique challenges that destination marketing brands—big and small—face on a daily basis. From cleaning up a library of thousands of outdated and duplicate photos to setting up user access and security controls over copyrighted content, we help you every step of the way. We know your brand depends on consistency and efficiency to achieve success.

We’ve also cultivated a talented and dedicated team who works alongside you to ensure you achieve the results you want. Your success is our success, and that’s why we strive to answer questions, train your employees and keep an open line of communication at all times.

Continuous Innovation

Constantly striving for better visual asset management solutions, we are steadily revolutionizing our software and services. From creating custom features to expanding our Full-Service DAM offering, we aim to have better, faster and more efficient file management methods to exceed our client’s expectations. Learn more about the Barberstock solution here.

“ The ability to provide photos and video clips on short notice and to share curated collections of assets has made our workflow more streamlined and eliminated the need for digging through files and sending assets via email. We love the customer service and assistance cataloging photos and video.”

Lee McLaughlin
Creative Director, Visit Tucson

“We absolutely love Barberstock!  It saves us time, keeps us organized and makes it incredibly easy for media and partners to tell our story through images and video.”

Adam Johnson
Vice President of Marketing & Media Relations, Visit Saint Paul

“What I like about Barberstock is that it’s really user-friendly, the different formats that are available and we don’t have to manage it – we just send the link to someone and it’s all taken care of.  It allows us to expand what we’re offering from a marketing and destination perspective.”

Sonya Bradley
Chief Marketing Officer, Visit Sacramento